Tuyển vị trí Senior Campaign Planner

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Theo dõi Webtretho

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    Địa Điểm: TPHCM

    Project Lana is invested by IDG Ventures Vietnam (IDGVV) the first technology venture capital fund in Vietnam. Since 2004, we’ve been working with entrepreneurs to grow innovative and market-leading companies. IDGVV currently has $100 million under management, with investments in over 40 companies in the technology, media, telecommunications, and consumer sectors. Our offices are located in Ho Chi Minh City, Hanoi and Singapore.

    As a member of Project Lana, Webtretho is known as the largest women community in Vietnam that serves more than 4M unique visitors per month and has over 1M loyal registered members. Webtretho has become a powerful voice for consumers and for women. Webtretho aims to deliver happiness to women and strives to become the dominant women-focused new media company in Vietnam.

    Now we’re looking for “Brain Digger” who

    • Have 3+ years of experience in at least one aspect of strategic planning or related field.
    • Possess strong understanding of advertising and branding especially focus on online marketing concepts
    • Demonstrates talent for abstract thinking, spotting trends and patterns, an innate curiosity and insight into human behavior, an instinct for popular culture, and a nuanced understanding of creative work are critical

    Scope of work (40% planning & 60% creative)

    • Evaluate and establish actionable advertising strategies based on marketing objectives, past results and competitive marketing conditions. Differentiate messaging based on the specific business and consumer profiles and personas
    • Prepare proposals, selling ideas include advertisement layout, script, proposed campaign running schedule, time frame for completion and other related requirements
    • Research products, target audience and brand competitors activity in the market
    • Assist the Account Services team in leveraging and utilizing customer analytics and existing consumer research to develop actionable and meaningful insights. Serve as the “Voice of the Customer/Consumer” and enable the better utilization of and application of consumer research.

    Do send your cv if find interested with relevant experience to hr@webtretho.com with title WTT_Senior Campaign Planner
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